Content marketing is one of the central strategies that boost digital marketing in all its areas. To explain it to you in a simple way, everything on the Internet is content, from an image to a video, including the articles on your corporate blog.
Even PDF and EPUB files that you share with your audience.
The phrase “Content is KING” has become a mantra for marketing strategists the world over.
What is meant by content marketing?
Content marketing contemplates a set of actions that allows a brand to become a communication medium and gain a specific audience.
From this point of view, your company’s blog or YouTube channel are competing with other media.
Just like on cable TV when you have to decide if you prefer to watch an episode of your favorite series or a super interesting documentary on the subject that you are passionate about.
What we want you to understand with this example is that the main objective of content marketing is to build an audience of information consumers around your brand.
All this with the aim of constantly obtaining new leads and transforming them into customers.
Is everything on the internet content marketing?
Not all the information available on the web is content marketing. Actually, for one of your pieces to be considered content marketing, you must meet two important conditions:
1. Being in a company environment:
You must understand that each piece of content that is created is an asset of your business.
Because its purpose will be to continue attracting visitors organically over time.
To achieve this, all your content must be optimized for SEO and be distributed within the business’s own media (Blog and social media mainly).
This is the main difference with branded content, since branded content is managed by those in charge of Digital PR and distributed in third-party media.
2. Not be advertising content:
With SEO Content Writing Services, what is sought is to help the client get an adequate response to their online searches.
But it is never intended to sell something to the user or at least not directly.
Almost always, this type of content has a high educational value and responds very closely to the user’s search intention.
Sometimes it can be a storytelling piece or included in the writing.
How do you create a content marketing strategy?
To develop an adequate strategy in content marketing, you will have to focus on 5 fundamental aspects, which are the following:
Business objectives:
Each piece of content should be aligned with an objective of your company and can be any objective, from publicizing a product to generating leads within the buyer’s journey.
Customer definition:
Something that you should always keep in mind is that content marketing only works if you know the type of audience you are speaking to. This will allow you to achieve thematic coherence, highly valuable content adapted to the audience, a fairly competitive CAC and a CTR that represents the quality of your company.
Editorial line:
By creating an editorial line, you will achieve two objectives at once: you will make it clear to search engines what your page is about and you will much more precisely segment the traffic you will attract.
Positioning strategy:
The next step will be to thoroughly evaluate the keywords that are most convenient for your positioning. To do this, you will start with a seed keyword, which is a short word with a high level of competition, and then refine your page to more specific searches.
Content distribution:
As a last step, there are the means that you will use to amplify your message, that is, to give your content a greater reach. Among these are social networks, which are usually managed by the community manager, brand influencers and third-party media interested in backlinking to your content.
What is the relationship between content marketing and digital marketing?
The relationship is primarily based on the conversion funnel. An excellent content strategy will help you constantly attract new users to your website, which is the first stage of the funnel.
If the content is planned intelligently and is focused on a specific audience, content maps can be created, which are relevant and highly valuable pieces of information that help capture leads or nurture them.
In a few words, content development is what builds customer loyalty with the brand. To the extent that it provides answers and solutions, they will be more than willing to become recurring customers and even promoters of the company.
Summary of the post and frequently asked questions about content marketing:
What is content marketing?
Content marketing contemplates strategies that seek to capture an audience interested in the messages promoted by a brand or company, in order to increase the chances of conversion or acquisition of new leads.
What types of formats can be used within content marketing?
Actually, content marketing takes advantage of the potential of all existing formats, the only thing that must be taken care of is that said format is in tune with the objectives that the company pursues so that it helps to achieve them.
Among the most popular content formats are: infographics, podcasts, videos, webinars, e-books and of course blog articles.
What are the most important aspects to take care of in content marketing?
Honestly, content marketing is related to many aspects of other professions in the digital field. For example, it must be optimized for SEO but without ceasing to be readable and accessible, it must also provide an excellent user experience and above all have an original approach to the audience of your brand.
Conclusion.
Content marketing is the ideal way to have a constant presence on the Internet and add value to your visitors, as it is the least invasive way to attract customers.
In addition, it is through the content that Google evaluates the quality of a web page, because it allows you to demonstrate the experience of your brand, increases your level of authority and helps create a halo of credibility around you.
But yes, never forget that the center of any good content strategy is to be clear about who your ideal client is, what they want to find and the appropriate format to give them answers.
