Home improvement businesses always need new projects to thrive. But, marketing a contracting or renovation business can be tough as it’s not easy to find the right customers. Nowadays, the best way to find new customers is to make sure your business is easy to find online.
One of the best ways to do this is with search engine optimization or SEO. SEO is about making your website better so that search engines like Google can understand your pages and show them in search results.
SAG IPL home improvement SEO agency has a team of over 200 experts who can help your home improvement company succeed with SEO. If you’re ready to get more leads, you can call or contact us online today!
Read on to learn how SEO can help your home improvement company and the best ways to get started.
Choose the Right Way
Think about what you usually do when you need a specific product or service. Like most people, you probably go to Google and search for what you want, like “hair salon Harrisburg” or “car insurance Philadelphia.”
You likely look at the results, click on the one that seems best, and visit their website to learn more. Maybe you do this with a couple of other sites, then contact the one that seems best to make an appointment or get a quote.
Your potential customers do the same thing – and SEO is the only way to make sure they find you when they search for home improvement-related words and phrases.
Understanding what SEO is doesn’t mean you know how to do it yourself. And that’s okay! We’ve put together some helpful information below, and you can also contact us online today for a free evaluation!
The Benefits of Home Improvement SEO
Making your website better for search engines can really help your business. Here are three big reasons why.
1. Better Visibility
SEO helps your site show up in search engine results for keywords related to home improvement. This can help you reach customers who might not have known about your business before, which can make more people aware of your brand.
2. Better leads
SEO lets you become part of your potential customers’ research process. This means you can tell them about your services and what makes you different from your competitors.
This is different from traditional advertising like radio and TV ads, which only give you a short amount of time to get a general message across to your audience. When leads from SEO contact you, you can be sure they’re interested in becoming your customer.
3. High return on investment (ROI)
As you make your site better and improve your online reputation, you’ll get more from SEO. Unlike traditional advertising, where your ads are on third-party platforms and only run for a certain amount of time, your SEO efforts are always on your own site.
Once you get good rankings, your site can keep bringing in new leads from search engines for years – and you won’t have to worry about the cost of ad space going up.
What Does Home Improvement SEO Involve?
There are many things that affect how well your site can rank in search engines, so SEO uses a lot of different methods. Here are four of the most important ones.
1. Keyword research
This is about finding out which words and phrases your potential customers use when they’re looking for home improvement services. You need to figure out the best keywords for your business and how hard it will be to rank for them. This is the first step in your strategy.
2. On-page optimization
After you know which keywords you want to target, you need to make each of your pages better for a specific keyword. You do this by using that keyword on the page in places like title tags, headers, meta descriptions, and body copy. This helps search engines understand what your site’s pages are about and show them in the results for relevant searches.
3. Content creation
SEO also involves making and publishing new pages of original content. As a home improvement business, you can make pages that answer common home improvement questions, give ideas for remodeling projects, or talk about common concerns your customers have. When you make these pages better for search engines, you can rank for more keywords beyond your services. Then, when people come to your site and read your content, they’ll know right away that you’re a reliable source.
4. Link building
Search engines want to give their users reliable information, and one of the best ways for them to figure out if your site is reliable is to look at the links pointing to it. The more links you have from trustworthy sites, the higher you’ll rank in search results. Building links is an important part of SEO, but it’s also a hard one.
You’ll need to reach out to editors, journalists, bloggers, and other site owners and show them that you have content their readers would find interesting. This goes along with content creation, because the more interesting content you publish, the more likely trustworthy sites will be to link to yours.
5. Local SEO
Local SEO for home improvement companies involves optimizing your online presence to appear in local search results.
Key steps include creating a Google Business Profile, optimizing your profile with detailed information, encouraging customer reviews, conducting keyword research, creating targeted content, and optimizing your website for easy navigation.
The goal is to make it easier for local customers to find and contact you.
6. Collaborate with others
You can consider it as a part of Local SEO but it is a bit different. In this task an SEO company will contact businesses that offer “different services” and can suggest your name to their clients. Here it needs to be noted that the choice of such a business depends on what they offer and how your services can help their customers further. It will be a mutual collaboration. It can be also done by publishing guest posts on their websites.
Major Tips While Hiring an SEO Company for Home Improvement Business
When you’re looking to hire an SEO company for your home improvement business, consider these points:
- SEO Expertise: Make sure the company has staff who are experts in SEO.
- Industry Experience: Choose a company that has experience, particularly in the home improvement sector.
- Do Your Homework: Research thoroughly online and on social media platforms like Facebook, Twitter, LinkedIn, etc. Also, ask for recommendations from friends or business associates.
- Strategic Approach: The company should be able to offer a tailored SEO strategy that understands your business and target audience.
- Ongoing Monitoring and Enhancement: The company should regularly track and enhance your SEO campaign.
- Client Feedback: Check out reviews and testimonials from their past clients. This can give you a sense of their reliability and effectiveness.
The aim is to find a company that comprehends your business requirements and can effectively boost your visibility in search results.
Conclusion
Are you interested in understanding how SEO can benefit your home improvement business? SEO is a powerful tool that can enhance your online presence and attract more customers to your home improvement business. If you need help with your strategy, SAG IPL is here to assist.
We will thoroughly understand your home improvement business and use this insight to design an SEO strategy that aligns with your objectives. Your home improvement company is our priority!
Discover how SAG IPL can develop a successful internet marketing strategy for your website. Get in touch with us today for a complimentary evaluation.
