Copywriting is the science of creating text for the audience that is persuasive and engaging. It motivates the readers to take action with respect to the product these texts are promoting. Whether it is an attractive headline, a captivating caption of the product, or a compelling email, you can boost your conversions and drive success for your business with the help of effective and persuasive copywriting. Many manufacturers worldwide have utilized this aspect in such a manner that their products have become household names around the world. In this article, we will share the top 50 examples of great and attractive copywriting that have catapulted various brands into global success. The SEO Toronto Experts will also share how you can apply these simple yet effective strategies to your projects.
Top 50 Copywriting Examples That Have Brought Success for Various Brands Across the World
-
Apple: ”Think Different”
If you are looking for a copywriting campaign that is a masterclass of its own, Apple’s “Think Different” campaign should be at the top of your list. The slogan is short, memorable, and showcases the innovative spirit of Apple and Steve Jobs’ vision. It attracts the audiences who desire to be unique in every aspect. It also aligns perfectly with the brand’s character.
The reason why it has worked across the world is that the message is short yet impactful, which taps into the emotions of the audience and effortlessly create a strong brand identity for Apple.
-
Nike: “Just Do It”
For fitness enthusiasts and those who are deeply connected with pop culture, the “Just Do It” campaign run by Nike should be very familiar. This campaign encourages people to push their limits and showcases the brand’s commitment to athletic excellence. We have even seen many people wearing Nike merchandise showcasing this tagline, especially t-shirts.
This phrase works with a lot of people because it is motivational and inspires all kinds of people. It also resonates with a wider audience and reinforces Nike’s promise to them.
-
Volkswagen: “Think Small”
If you are a car enthusiast, you must be familiar with the Volkswagen Beetle. Introduced as a people’s car during the 1930s in Nazi Germany, this cute little car won many hearts across the world. However, it became more popular during the 1960s, when the fuel crisis was on its rise. Many manufacturers were bringing compact and fuel-efficient vehicles during these times. However, the “Think Small” campaign run by VW had a significant impact on the minds of many people. It positioned the Beetle as a smart choice in the era of cars having big V8 engines, with the help of humour and simplicity, which made it stand out in the crowd.
This campaign has been successful among people due to the use of clever storytelling that not only challenged conventional thoughts about a car but also created a long-lasting impact on the minds of many people.
-
De Beers: “A diamond is Forever”
This campaign has been successful in establishing a diamond engagement ring as a symbol of eternal love. The slogan suggests that just like love, diamonds are timeless, which makes it an important purchase for any romantic occasion.
This campaign was successful in creating an emotional connection. It has also positioned the product as the most important thing anyone should have for a significant life event.
-
Coca-Cola: “Share a Coke”
This personalized campaign of Coca-Cola attracted people to buy bottles with their names on them, which creates a personal connection and encourages sharing amongst other people. Personalization has made each bottle of Coca-Cola unique for each customer, which also promotes brand loyalty and social interaction.
-
Old Spice: “The Man Your Man Can Smell Like”
Old Spice has definitely made a brand campaign that has been successful in attracting men and women with this humorous and over-the-top campaign. It has made the campaign more attractive and memorable.
-
Avis: “We Try Harder”
Being the second-largest car rental company in the world, Avis acknowledged their position in this industry with this campaign. They turned it into a positive one by emphasizing their extra effort to ensure a good experience for the customers. The honesty and humility of this campaign has resonated with the customers, which created trust and loyalty.
-
M&M’s: “Melts in Your Mouth, Not in Your Hands”
For chocolate lovers, this campaign highlights a special benefit of this product, which reassures the customers about the quality of M&M’s. It also addresses a common concern and differentiates the product from its competitors.
-
FedEx: “When It Absolutely, Positively Has to Be There Overnight”
The FedEx slogan is a display of its reliability and speed, which should be there in a courier service. It addresses the needs of the customer directly and builds confidence in its capabilities.
-
L’Oreal: “Because You’re Worth It”
Collaborating with various celebrities across the world has resulted in a campaign by L’Oreal, which empowers the self-esteem of the customers and attracts them towards top-quality products. It creates an emotional connection and aligns the product with self-care and personal value.
-
Mastercard: “There are Some Things Money Can’t Buy. For Everything Else, There’s Mastercard”
This “priceless” campaign by Mastercard focuses on the emotional experiences that you cannot buy with money. It also links them to the services they offer. It seamlessly shifts the focus from transactions to experiences, which creates a deeper emotional bond with a consumer.
-
BMW: “The Ultimate Driving Machine”
Every car enthusiast will be familiar with this famous slogan of Bayernishe Motor Works. This company is known to build cars that appeal to every car lover and status-conscious people simultaneously. It effectively communicates the core value of BMW with its aspirational appeal.
-
KFC: “Finger Licking Good”
This tagline showcases the delicious taste of food available at KFC, which also creates a strong sensory appeal. It also makes the product sound mouth-watering and unforgettable, encouraging brand loyalty.
-
Red Bull: “Red Bull Gives You Wings”
For those who love energy drinks, they will be familiar with this world-famous tagline. This slogan of Red Bull promotes high performance and energy, which also aligns perfectly with the identity and target audience of the market. It clearly conveys a clear advantage and creates nostalgic images associated with the product.
-
Disneyland: “The Happiest Place on Earth”
This tagline is a promise of joy and enchantment. It appeals to a large section of families and children. It sets higher expectations for an experience and strengthens the magical image of the brand.
-
Dollar Shave Club: “Our Blades are F***ing Great”
It may look bold and out of hand, but the Dollar Shave Club’s tagline definitely differentiates the brand in a crowded market. It creates an unexpected noise that resonates with a younger and more casual audience.
-
Harley Davidson: “Live to Ride, Ride to Live”
If you are an avid biker, you will be familiar with this slogan from one of the greatest motorcycle companies in the world. It directly appeals to the emotions of a bike enthusiast, which is the target audience of Harley Davidson.
-
Airbnb’s Community-Driven Content:
Airbnb utilizes the content generated by its users to get stories that are authentic and relatable for the potential customers. This approach is useful in building trust and community engagement, which makes the brand more approachable.
-
Listicles from Buzzfeed:
If you are looking for a highly engaging and shareable, then Buzzfeed’s listicles are the best solution for you. They use attractive headlines, formats that are visually appealing, and relatable content that will attract and retain customers.
-
Mailchimp’s Email Campaigns:
These email campaigns are personalized and engaging, which visually appeals to the audience. They use precise, compelling copies that drive actions and promote customer loyalty.
-
Lay’s “Betcha Can’t Eat Just One”
This tagline offers a challenge to the customers, which makes the product hard to miss. It circles around the idea of indulgence and enjoyment to encourage multiple purchases.
-
Snickers: “You’re not Hungry When You’re Happy”
This campaign blends relatability and humour to highlight the capability of the product to satisfy hunger. It addresses a common issue in a fun manner, which makes the brand memorable
-
Spotify: “Music for Everyone”
Spotify, one of the most famous music platforms, uses this slogan that emphasizes the importance of a vast music library and accessibility, which is possible with this platform. This slogan is also powerful in showcasing Spotify as an inclusive and comprehensive platform to appeal to a wide audience.
-
Dunkin Donuts: “America Runs on Dunkin”
This slogan connects Dunkin Donuts with productivity and everyday routines. It strongly showcases the product’s role in daily life. Creating a strong and relatable association.
-
Walmart: “Save Money, Live Better”
This tagline used by Walmart showcases the dual benefits of affordability and improved quality of life. It is appealing for those people who want to keep their budget under control and reinforces its value proposition.
-
California Milk Processor Board: “Got Milk?”
Using simple and direct language, along with memorable imagery, this campaign promoted milk consumption in the finest manner. The simplicity and versatility of this campaign made many people around the world recognize and remember this campaign easily.
-
General Electric: “Imagination at Work”
This slogan showcases innovation and progressive-thinking, which appeals the consumers and business clients. It also emphasizes the company’s commitment to progress and quality.
-
Heinz: “57 Varieties”
Although it is historically inaccurate, this slogan from Heinz became a symbol of variety and quality. It enhances a brand’s appeal by creating a perception of abundant choice.
-
Head and Shoulders: “You Never Get a Second Chance to Make a First Impression”
This tagline showcases the importance of appearance and confidence, which also aligns with the benefits of the product.
-
Johnnie Walker: “Keep Walking”
This alcohol brand’s tagline encourages progress and perseverance, which also connects well with the premium image of the brand.
-
Subway: “Eat Fresh”
Subway emphasizes the importance of health and quality with this slogan, which looks appealing to health-conscious people.
-
Audi: Vorspung durch technik”
Written in German, this slogan means “Advancement Through Technology.” It showcases Audi’s focus on innovation and technological advancements.
-
Skittles: “Taste The Rainbow”
This colourful and imaginative tagline from Skittles showcases the playful essence of the brand by creating a sensory appeal to make the product memorable.
-
Budweiser: ”King of Beers”
This tagline asserts Budweiser’s superiority and heritage in the beer industry.
-
Porsche: “There is No Substitute”
Every car enthusiast would be familiar with this famous slogan, which emphasizes the irreplaceable and unique quality of Porsche’s vehicles, especially the 911.
-
McDonald’s: “I’m Lovin’ It:
This catchy slogan was able to connect McDonald’s with positive emotions and great experiences. It also creates a feel—good association that is appealing for a large audience.
-
Google: “Don’t Be Evil”
It is unofficial, yet it gives importance to ethical business practices that earn user trust.
-
Levi’s: “Quality Never Goes Out of Style”
This slogan showcases the durability and timeless appeal of Levi’s apparel.
-
IBM: “Think”
It is one single word used by IBM to promote innovation and progressive thinking.
-
Jaguar: “The Art of Performance”
A blend of performance and luxury, Jaguar’s tagline looks appealing to various car buyers by highlighting its dual strengths and aspirational appeal.
-
American Express: “Don’t Leave Home Without It”
This slogan emphasizes the reliability and convenience of the credit cards offered by American Express.
-
LinkedIn: “Connect to Opportunity”
LinkedIn’s role in finding career opportunities and career growth is highlighted in this slogan.
Other Best Examples of Copywriting for Brands
- Intel: “Intel Inside”
- PayPal: “The Safer, Easier Way to Pay”
- Virgin Airlines: “Flying in The Face of the Ordinary”
- Southwest Airlines: “Wanna Get Away”
- Lego: “Just Imagine”
- Adobe: “Creativity for All”
- Nike: “There is no Finish Line”
- Shopify: “The Easiest Way to Sell Online”
Final Words
While doing copywriting, you need to understand the audience, communicate your unique value proposition, and connect on an emotional level. The examples that are mentioned above show the power of messages that are well-crafted to build a brand, drive sales, and promote customer loyalty. It is important to study these examples that will help you understand the importance of copywriting and help you achieve success in your marketing campaigns.
