This problem is very common when talking about digital marketing: What happens when marketing works but the commercial proposal fails? For this reason, in this note, we tell you some tips that will help you review the weak points of your proposal and learn to deal with them.
Create a clear business proposal
The commercial proposal is usually what makes a client choose us. This must be attractive, it must captivate and retain customers.
For its preparation, the particular needs of your clients must be taken into account, therefore, the proposal cannot be recycled. Remember that your proposal must be unique and specific.
It is important to analyze in detail what you want to invest in each action and the budget available to the company to evaluate each strategy. Therefore, pay more attention to the most urgent strategies and invest the greatest percentage of money in them.
On the other hand, it is very important to have scheduled dates to be able to follow up on the proposals: There is no specific time in which a strategy has to end.
Technically, it should end when the objective has been met, but it may be working very well or the client may not want to leave it at that objective, but rather consider a larger one.
It should be noted that you must present specific objectives and actions in your proposal. Nothing should be taken for granted or left in the clouds.
If marketing works, you have to analyze what commercial proposal you are offering to your clients that does not generate sales for you.
Scheduled processes importance
A guideline is how an ad is constructed on a social network. From its segmentation, budget invested, design, and even the type of ad that will be chosen once the other processes are clear.
The importance of the guideline can be summarized in these processes:
- Product offered: Thinking about what the specific product or service will be will make the picture much clearer. You cannot propose without being clear about what is being offered in the advertisement in question.
- Audience segmentation: Performing correct audience segmentation will be very beneficial for your ad. Since this point is what makes an advertisement reach the right people, that is, those who may be interested in what you offer.
- Advertisement Design: This stage is where you can be a little more creative and use videos, copy, and attractive images to publicize the service or product offered. You should always remember that the time the ad will have to capture the attention of potential customers is very short.
PPC and Paid Advertising
Reevaluate your pay-per-click (PPC) and paid advertising campaigns. Ensure that your ad copy and targeting are optimized for the right audience. Also, monitor your ad performance, adjust budgets, and test different ad variations to find what works best.
Give importance to response time
Customer response time is the time that elapses between when a customer makes a question, request, or complaint until they receive their response.
This passage of time is very important for the customer experience with your company. Additionally, it plays a fundamental role in customer conversion, retention, and loyalty.
To reduce response time, due importance must be given to the constant training and development of service agents.
Review Your Value Proposition
Reevaluate your product or service’s unique value proposition. Is it clear to your customers why they should choose you over competitors? If your value proposition is not compelling, it may be the reason for poor sales.
SEO and Content Strategy
Strengthen your search engine optimization (SEO) and content strategy. Create high-quality, relevant content that ranks well in search results. Use keyword research to target the terms your potential customers are searching for.
Customer Feedback
Collect feedback from existing and potential customers. Understand their concerns, objections, and what they value in a product or service. Use this information to tailor your marketing efforts accordingly.
Analytics and Data
Utilize data and analytics to gain insights into your audience’s behavior and preferences. Tools like Google Analytics can provide valuable information on website traffic, conversion rates, and user demographics.
How to deal with more inquiries, but fewer sales issues?
Not driving in the correct traffic
So that this error does not become a problem, you must rethink your business target of potential clients, developing a segmentation based on the interests of those who receive the ads.
Improve trust
It is very important to implement a segment where you talk about the company as well as how to show the general public, through testimonials, stories, and so on, that other clients trusted your company before.
It is also important to show quality photos with complete descriptions and all kinds of relevant information about the product or service you are offering.
You are not making your visitors return
Most people who visit a store or look for a service are not ready to buy at that moment. It is essential to retain these people by capturing an email or doing remarketing with Facebook or other networks.
Conclusion
There are things that every business needs to improve before investing in digital marketing. For this reason, it is worth highlighting that things must be clear, and constantly review all processes when we see that things are not going as we want.
Also, if your marketing efforts are not driving sales, it’s essential to conduct a comprehensive assessment of your strategy, audience, messaging, and various marketing channels. Also, be willing to make necessary adjustments and improvements to align with your business goals.
By continuously monitoring and refining your approach, you can ultimately boost sales and achieve better results. Remember that marketing is an ongoing process, and persistence is key to long-term success.
We hope that these tips are very helpful to you and that you can implement them. We hope that all this information has been very useful to you.
Contact us at Digital Specialist we have a complete digital marketing service that will help you better position your brand on the web. Don’t hesitate to contact us for more information!
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