Technology is changing constantly and sometimes it is difficult to keep up with the pace. With the innovation of mobile apps for events, organizers have found a more convenient solution. These apps are capable of handling and managing an event from a single platform by acting as a centralized one. These apps can carry all the event-related information to make it convenient for the attendees to access. Its features can help engage the attendees to enhance their experience, and using an app can play a major role in the event’s ROI. Moreover, these apps can be made or used as event registration apps or can be customized for any type of event.
In this blog, we will discuss how using a mobile app for events can help to add value by looking at its features and how to use it.
Understanding Mobile Apps for Events
Mobile applications for events are software that is developed and made available for the audience to download and use. They can provide up-to-date information, and enable engagement, interaction, and convenience. They are a major tool in the success of the event and for the attendees, sponsors, and exhibitors, to keep track of all the information. These apps can be developed for any type of event such as in-person, virtual, or hybrid mobile event app
With their multiple integrated features that include networking, advertising, polling, attendee tracking, scheduling, and more. These apps leverage the best features and functionality of mobile devices. To meet the unique touchpoints and data collection opportunities to enhance the value of the event.
Features of the App to Drive Value
Event apps for in-person events or hybrid and virtual can help add great value to the event. There are multiple features of the app that can help streamline the multiple processes of the event. Such as event registration and ticketing, engagement, and more. The following is the event app checklist for choosing the best one based on the event type, needs, and goals.
Information Central Features of the App
The base of a great event ticketing app or a complete app is offering the right information. These apps can be customized with all the features that can be used to pass necessary and important details and at the right time. The app should also interpret data for the attendees to navigate from certain and specific event information. The essential features that the app should have are:
- General information like venue, schedule, agenda, and more.
- Social media integration.
- Session and speaker profiles.
- Surveys.
- Attendee list to facilitate networking.
Personalization and Communication Features
The event app should not be the only digital copy of the event guide, but it should also offer ways for the attendees to optimize the event experience. No matter what type of app you are using a hybrid or in-person event app, it should be able to keep the attendee informed. They should allow the attendees to customize their own schedules and agendas. More features of the app that should be looked for are:
- Push notifications to alert the attendees.
- Chat and inbox to make networking easier.
- QR code scanner to make payments or access information.
- Notes to save important information.
- Profile and check-in options to make a smooth check-in experience.
- Activity feed to keep the attendees updated with information.
Engagement and Interaction Features
Using a mobile app for events helps in achieving increased attendee engagement because the app offers great features. And a great app helps the attendees to engage with other people at the event. Live voting allows the audience to join in discussions to make the session more interactive. Attendees can even ask questions to the speakers with the app and more features that are listed below:
- Live polling and voting to facilitate surveys.
- Q&A sessions for further interactions.
- Gamification to engage the attendees with the app.
- AI matchmaking to enhance the interactions.
Features for Monetization
Your mobile event apps for in-person events or other events are a great opportunity for your sponsors. It can be used to improve brand visibility among the audience with in-app banners, customizations, capturing leads, push notifications, and more. Can help in the monetization of the event by improving your and other partners’ brand visibility. More features that can be helpful and necessary are:
- Running banner ads.
- Premium listings to elevate the experience.
- Sponsors push and targeted notifications.
- Lead generation and capturing.
- Creating premium content and visual graphics.
Benefits of Using a Suitable Mobile Event App
Having a mobile event app in the hands of attendees can provide many great benefits to them and the organizers. They can be used for tracking their behavior, and interactions, and consume the information that is provided. More benefits of using these apps are listed below:
- Using mobile apps for events can help in making your event go green by saving paper, which effectively increases the cost of the event. Paper is being used almost everywhere in registration forms, tickets, banners, catering, and more. This also increases the waste during an event. With the app, all this can be eliminated by providing everything in the digital realm.
- Apps are the most effective tool that can help in engaging the attendees. With their multiple features, they can effectively increase the interaction among the attendees. Moreover, their features can help in effectively communicating, networking, and grabbing their attention.
- One of the greatest benefits of using mobile event apps for in-person events or any other events is that they can effectively help in retrieving leads. Attendees may submit information while using the app that can be saved in the database. Using them can be an effective tool for capturing leads.
Conclusion
Using mobile apps for events is a great way to enhance the hosting experience. These apps can come in handy while planning and managing an event. They can be customized or developed to use for any kind of event, no matter the type and size. There are multiple features of these apps that can be used to host successfully managed events. If you need to use an in-person, virtual, or hybrid event app, above-mentioned are some great tips that should be looked at while selecting a suitable app.
